Simca Advertising Ltd. IPO

Our company is in the business of providing advertising services, with a focus on Out of Home (“OOH”) media in Mumbai and Maharashtra. We offer a range of OOH advertising solutions that help brands reach people in public spaces. These include hoardings, gantries, bus side and back ... panels, bus shelters, kiosks, utilities, and vinyl signage. We work across different advertising formats and locations to help our clients communicate with their target audiences. By understanding different audience groups and their habits, we plan and execute campaigns that match the client’s goals and budgets. Our services include selecting the right locations and creating media plans that aim to deliver value and reach. We support clients with end-to-end OOH campaign execution, helping them use public space as a communication channel to increase awareness and visibility. We operate a portfolio of over 100 Out-of-Home (OOH) media assets across Mumbai, covering high-traffic locations such as arterial roads, major junctions, commercial hubs, and market areas. These assets include a mix of static hoardings, gantries, and digital LED displays. The sites are primarily operated under lease or sub-lease arrangements from the promoters and third-party owners. The strategic placement of these media sites across the city enables consistent visibility and audience reach, making Mumbai our core operational geography for outdoor advertising. Our Company counts one LED board as six media assets, as each LED board operates on a slot-based commercial structure. Every LED board contains six slots, and each slot has the capability of displaying up to six different advertisements during a cycle. This structure enables an LED board to generate higher advertising inventory and revenue compared to a static board. Accordingly, references to the number of media assets operated by us include such slot-based measurement. While we have described our overall asset base in aggregate terms to indicate the scale of operations, the precise locations and detailed inventory of all media assets have not been disclosed, as such information is commercially sensitive. This approach is consistent with market practice in the outdoor advertising industry and is in line with disclosures made by comparable listed peers. Our Company traces its origin to M/s. Simca Advertising, a proprietorship firm established in 1970 by Late Haroon Saleh Batliwala and engaged in the outdoor advertising sector for over four decades. After his demise in 2016, his son, Fahim Batliwala, our Promoter, assumed responsibility for the business. Thereafter, in 2022, the outdoor advertising activities were carried on through the newly incorporated company to facilitate expansion of operations. The proprietorship firm continues to exist and its role is limited to owning certain media assets that are sub-leased to our Company, while the outdoor advertising activities and business development are carried on by our Company currently. We serve a diversified client base across multiple sectors, including advertising agencies, entertainment, real estate, fashion and lifestyle, insurance, and government organizations. This sectoral diversity provides the Company with broad market exposure, reduces dependence on any single industry, and enables consistent demand for advertising services across economic cycles. We have also entered into a Non-Compete Agreement with M/s Simca Advertising, proprietorship firm of our Promoter, Fahim Batliwala on September 16, 2025, to protect our business interests and maintain operational integrity. Pursuant to the said agreement, the proprietorship firm has agreed that it shall not, directly or indirectly, engage in or carry on any business or activity that is similar to or in competition with the business of our Company for a specified period. Our Company in 2022, was recognized at the SOS Nitelife Excellence Awards as the Best Corporate Outdoor Advertising Company in Mumbai and Mr. Fahim Batliwala, was invited as Guest of Honour at the Panache Achievers Award. In 2023, company received the Lions Gold Award from Gretex for its continued excellence in outdoor media. It was also felicitated by NAREDCO Maharashtra NextGen at Accelerate 2.0, acknowledging its contribution to real estate marketing and public outreach. In 2024, our Company was honoured with the Indian Excellence Award by Catalyst Entertainment for its role as a leading Media & Advertising Partner, and it was also named the Best Outdoor Advertising Company at the Zindagi Awards. Most recently, at the 14th ACEF Global Customer Engagement Awards 2025, company secured multiple accolades including gold, silver, and bronze awards across categories such as Best Use of Celebrity Endorsement, Creative, and Effective Campaigns, primarily for its work with the Maharashtra Pollution Control Board and T10 Global. At OOH Phoenix Awards 2025, the company was recognised with silver awards for Outstanding Community Engagement (Non-Metro) and Regional Design & Display for campaigns with the Maharashtra Pollution Control Board. Its collaboration with GM Modular for the film Fateh earned it Golden award for Entertainment & Media, Silver award for Co-Creation in OOH, and Bronze for Best Use of Transit Media. Our Company also won Golden award for Best OOH Campaign in International Markets for its T10 Global – Abu Dhabi campaign. At the BW Marketing World MERIT Awards 2025, our Company secured Gold for Use of Media (Raymond Realty – The Address) and Not-for-Profit Campaign (Clean Maharashtra, Green Maharashtra with MPCB), Silver for Media & Entertainment (T10 Global – Abu Dhabi and USA), and Bronze for Real Estate & Construction. The company was awarded for its Unique Use of OOH Medium – Metro for the Fateh movie campaign in collaboration with GM Modular, highlighting its creative use of media formats in urban environments. Additionally, our Company was honoured for Public Service/Corporate Social Responsibility for its work with the Maharashtra Pollution Control Board, underlining its continued commitment to purpose-driven and socially relevant advertising. Further, we are ISO 9001:2015 certified company. We focus on maintaining consistent quality across all services. Our company follows processes to ensure accurate execution, timely delivery, and cost-effective outcomes. In addition to media placements, we also work to understand each client’s business goals, market conditions, and target audience. Based on this understanding, we then develop communication strategies that align with client needs. These strategies may include outdoor advertising, digital elements, or multi-channel campaigns. The aim is to help clients increase visibility and achieve measurable business outcomes. Read more

Advertising landscape in India
The advertising industry in India is experiencing dynamic growth, driven by evolving consumer behaviour, rapid digitalization, and an increasingly competitive market landscape. Traditional media such as television, print, and outdoor ... advertising continue to hold relevance, especially in regional markets, while digital platforms are rapidly transforming the way brands engage with audiences. The rise of social media, mobile internet penetration, and content consumption in regional languages have significantly expanded the reach and influence of advertising campaigns. Sectors like consumer goods, e-commerce, telecommunications, and financial services are major contributors to ad spending, leveraging both traditional and digital channels to connect with diverse consumer segments. Post-pandemic, India's advertising market has experienced significant growth, driven by economic recovery and changing consumer preferences. The rapid shift towards digital advertising has transformed industry dynamics, prompting brands to increase ad investments across sectors like tourism, retail, real estate, and media & entertainment. This surge reflects the industry's strong rebound, as businesses leverage digital platforms for precise targeting and enhanced consumer engagement, fuelling long-term market expansion. Types of Advertising in India 1. Print Advertising: Print advertising refers to promotional content that appears in newspapers, magazines, brochures, flyers, and other printed materials. It is one of the oldest forms of advertising in India and is widely used for reaching specific linguistic and regional audiences. This medium is favoured for its credibility and ability to target audiences with detailed, informative content. 2. Television Advertising: Television advertising is a popular form of mass communication that uses commercials aired on TV channels to promote products or services. It is effective in reaching large audiences across various demographics and regions. TV ads are often used by companies to build brand awareness and create emotional connections through visual storytelling and jingles. 3. Radio Advertising: Radio advertising utilizes audio broadcasts to communicate promotional messages to listeners. It is commonly used for local and regional outreach, especially in areas where radio is a key source of entertainment and news. Radio ads are cost-effective and allow for frequent repetition, which helps in increasing message recall. 4. Outdoor Advertising: Outdoor advertising including Out-of-Home advertising comprises of billboards, hoardings, transit ads on buses and trains, posters, and signage in public spaces. This type of advertising is designed to attract attention from people on the move. It is commonly placed in high-traffic locations to ensure maximum visibility and brand recall. 5. Cinema Advertising: Cinema advertising involves showing promotional videos or static slides before or during movie screenings in theatres. This type of advertising benefits from a captive audience in a relaxed environment and is ideal for delivering high-impact visual content. It is often used for targeting specific geographic locations or premium audience segments. 6. Digital Advertising: Digital advertising encompasses promotional activities conducted through online platforms like websites, search engines, social media, and mobile apps. It allows advertisers to reach specific target groups based on interests, behaviour, and browsing patterns. Common types include banner ads, video ads, social media ads, and email campaigns. 7. Programmatic Advertising: Programmatic advertising is a form of digital advertising that uses automated systems and algorithms to buy and place ads in real time. This method ensures that ads are delivered to the right audience at the right time, often through data-driven targeting and machine learning. It helps improve efficiency and return on investment for marketers. 8. OTT Advertising: OTT (Over-the-Top) advertising refers to promotional content delivered through internet-based streaming platforms, such as those offering movies, TV shows, and web series. These ads are usually displayed before, during, or after content playback. OTT platforms allow advertisers to target users based on viewing preferences and device usage. 9. In-game Advertising: In-game advertising involves placing branded content within video games or mobile gaming applications. This may include virtual billboards, branded items, or rewarded video ads. It is a modern advertising method that engages users while they are immersed in gameplay, often leading to higher engagement rates. 10. Experiential Advertising: Experiential advertising focuses on creating memorable experiences for consumers through events, product demonstrations, interactive installations, or immersive brand activations. It aims to establish a direct and emotional connection between the brand and the consumer by engaging them in meaningful, hands-on interactions. Overview of OOH Medium Out-of-Home (OOH) advertising in India refers to any advertising that reaches consumers while they are outside their homes, including billboards, transit ads, bus shelters, kiosks, and digital screens. In recent years, the OOH sector has experienced steady growth, driven by urbanization, increasing foot traffic, and the rise of digital technology. Traditional formats like hoardings and posters remain popular, while digital OOH (DOOH) is gaining momentum with innovations such as digital billboards and interactive screens in high-traffic areas like malls, airports, and metro stations. OOH advertising offers brands high visibility and the ability to target both urban and rural populations. The rise of smart cities, improved infrastructure, and public transport systems has enhanced the effectiveness of OOH campaigns. Furthermore, the integration of technology, such as programmatic advertising and real-time content delivery, has allowed for more targeted and dynamic messaging. Read more